The first weeks of January, April, July, and October are each designated as a 'Buy a Friend a Book Week'. The concept is pretty straight forward -- during that week, you buy a friend a book...
"But here's the fun part: you can't buy your friend a book because it's their birthday or they just graduated or got engaged or had a baby or anything else. You have to give them a book for no good reason. In fact, this present out of the blue from you should shock the pants off of whomever you decide to give it to. And it'll make them happy. And that's the point: promote reading, promote friendships." (BAFABW website)
And, there are contests associated with BAFAWB! :D
My friend Susan (of West of Mars) is hosting one.
Here's what she says:
"During the month of September, I want YOU to send ME a story of how music has touched your life. [...] What I'll do, during Buy A Friend a Book Week, coming up this first week of October, is Buy a Groupie a Book. [...] Seven of you lucky groupies will win a copy of a book."Visit her blog to see all the details and learn how you can enter the contest.
After you do that, head over to Front Street Reviews and learn how you can win even more books during BAFABW!