Monday, November 16, 2009


I haven't finished this book yet, but it comes likely recommended from Russell and I needed a nonfiction title for the November book of the month for the student services blog.

Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture by Taylor Clark

Published in 2007, Starbucked sets out to answer the question of how Starbucks became so popular. More than just a company history, Starbucked is an exploration of America's love affair with coffee.

While author Taylor Clark is not a fan of the coffeehouse chain, it is clear that his journalist roots compel him to strive for balanced reporting. Clark makes an effort to dispel myths about Starbucks and shows how it compares favorably to other infamous corporations like Walmart and McDonalds. This objectivity is precisely what makes Starbucked different from other books about the company, the majority of which are either aggressively pro- or anti-Starbucks.

You don't have to be a Starbucks fan or coffee lover to enjoy Starbucked because economics, cultural change, and quirky trivia are equally part of its narrative.

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